Lucy Duszczak – Digital Product Manager, YHA England and Wales

Lucy Duszczak, Digital Product Manager for YHA England and Wales. Her areas of expertise include OTA (Online Travel Agency) management, commercial contract negotiation and digital strategy delivery. With a successful 17-year career in the travel industry, she has developed a passion for digital sales and marketing in recent years.

Developing numerous commercial partnerships, Lucy has grown OTA revenue from zero to over £15million/year and introduced an affiliate marketing scheme to YHA now worth over £1million/year. She is passionate about developing leadership skills and transforming team performance.

Lucy lives in Chesterfield with her husband, daughter and son.